New Patient Numbers
99
May closed at 99 new patients, compared with 106 in April and 98 in February.
01
Summary
What happened in May.
A fast executive read on performance, demand, and the clearest commercial signals from the month.
Lead Volume
24
8 leads were won, while 16 were lost. That points to conversion and follow-up as the main lever.
Call Demand
157
116 calls were answered, giving May an answer rate of 73.9% across tracked numbers.
Website Traffic
1.74K
Paid traffic led website visits with 973 visitors, followed by organic at 278 and direct/none at 272.
02
Learned
What the month showed us.
These are the clearest learnings from May, focused on what is working and where the next gains can come from.
Strongest visibility driver
Paid traffic led website demand.
Paid traffic brought in 973 visitors out of 1.74K total visitors, making it the largest traffic source in May.
Best performing Meta creative
Our Services Carousel carried the reach.
The ad reached 39,801 people, drove 660 clicks, and spent AU$270.49, making it the clear reach leader across Meta activity in May.
Local search still matters
GBP generated real action.
Google Business Profile logged 800 total views, 125 calls, and 104 website visits, showing local discovery is still an important demand path.
Main conversion opportunity
More enquiries need to move forward.
Of the 24 tracked leads, only 8 finished won. Another 4 sat in contacted but no response, which supports a tighter follow-up focus next month.
03
Creatives
Creative delivered this month.
May creative output included ten static graphics and two live landing pages, with the strongest traction centred on services, new patient offers, payment options, and orthodontics.
Volume delivered
10 graphics
10 graphics were delivered in May to support promotional visibility and keep campaign creative fresh.
Themes in live ads
Service-led messaging
Creative themes in May repeatedly centred on Our Services, New Patient Check Up, Payment Options, Teeth Whitening, and Orthodontics.
Landing page support
2 active pages
May creative support also included the New Patient Offer and Orthodontics Offer landing pages to help turn paid traffic into enquiries.
Preview 01
Graphic 01
One of the key May graphic assets used to support campaign visibility and creative freshness.
Open GraphicPreview 02
Graphic 02
Part of the monthly creative rollout supporting service-led messaging and paid visibility.
Open GraphicPreview 03
Graphic 03
Another May graphic used to reinforce visibility and keep the creative mix varied.
Open GraphicView the remaining 7 graphics
04
New Patient Numbers
Full available NPN history.
This chart shows the full recorded new-patient history available from June 2025 through May 2026.
May 2026
99
Current month result
April 2026
106
Previous month baseline
Peak month
145
December 2025
2026 Jan to May
543
Total across the five recorded 2026 months
New Patient Numbers by Month
Values are shown above each bar across the full recorded history.
High point: 145
05
Leads
Tracked enquiries and outcomes.
Austral Smiles generated 24 tracked leads in May. The key story is strong volume from Google Ads, with the main upside in moving more of that enquiry pool into attended or treatment stages.
Total leads
24
Total tracked leads recorded in May.
Won
8
5 attended and 3 treatment done.
Lost
16
Includes 12 not interested and 4 no response.
Lead value
AU$2,936
Combined recorded lead value for the month.
Lead mix
Lead stage outcome
What stands out
Google Ads drove the most leads.
Google Ads contributed 13 of the 24 tracked leads, making it the biggest single lead source in May.
Revenue indicator
Unknown and Contact Us leads carried more value.
AU$1,485.50 in lead value came from unattributed leads and AU$880.50 from Contact Us Page leads, compared with AU$570 from Google Ads leads.
Opportunity
Follow-up can still lift yield.
There were 4 leads in contacted but no response, which is the clearest group to recover before new spend is added.
06
Calls
Phone demand across tracked numbers.
Call volume remained healthy in May, with most calls flowing through Google Business Profile and the remaining tracked calls coming through Google Ads numbers.
Total calls
157
Across all tracked numbers in May.
Answered
116
A 73.9% answer rate in May.
Missed
32
Missed calls represented 20.4% of tracked call volume.
First-time callers
65
First-time callers made up 41.4% of the total.
Call channel split
Google Ads call detail
Answered Google Ads calls
24
These are the Google Ads calls that were answered, equal to 61.5% of the 39 total Google Ads calls.
Landing-page attributed calls
16
This is a subset of the 39 total Google Ads calls. These 16 calls were specifically tied to a landing page.
Local demand
GMB carried the bulk of calls.
118 of 157 calls came through the GMB number, reinforcing how important profile visibility is to phone enquiries.
Paid search behaviour
Google Ads calls were driven by core dentist searches.
Google Ads generated 39 tracked calls, with 16 directly tied to landing pages. That attributed activity was led by the keyword "dentist", with smaller volume from "austral dentist" and "dental clinic austral".
Operational opportunity
Missed calls still matter.
With 32 missed calls plus 8 voicemail events, there is room to improve capture before increasing traffic volume.
07
Meta Ads
Reach was strong and efficient.
Meta delivered efficient awareness in May, with the strongest weight behind service-led creative and the orthodontic consult image.
Spend
AU$507.77
Down 1.09% versus the prior 31 days.
Average CPC
AU$1.27
Up 21.02% vs the prior 31 days.
Impressions
103.63K
Up 9.18% vs the prior 31 days.
Average CPM
AU$5.12
Down 1.4% vs the prior 31 days.
Reach leader
Our Services Carousel
39,801 reach, 660 clicks, 55,496 impressions, and AU$270.49 spend. This was the biggest single delivery asset in May.
Secondary winner
Ortho Consult Image 1
11,048 reach and 375 clicks from AU$153.21 spend, showing orthodontic messaging still earned attention.
Efficiency note
Reach came at low CPM.
Meta delivered 103.63K ad impressions at just AU$5.12 CPM, which is a strong efficiency result for awareness delivery.
08
Google Ads
Search volume translated into click activity.
Google Ads generated meaningful click volume and a healthy CTR in May, with demand concentrated around the new patient and orthodontics offer pages.
Clicks
209
Total clicks generated in May.
Spend
AU$1.81K
Total Google Ads spend in May.
CPC
AU$8.67
Average cost per click.
CTR
8.88%
Strong click-through rate for the month.
Lead contribution
Google Ads drove the largest lead source.
Google Ads contributed 13 leads, more than any other named source.
Call pathway
Most paid calls hit the new patient page.
Of the 16 google paid calls, 13 were linked to the New Patient Offer page and 3 to Orthodontics.
Search intent
Core dentist terms dominated.
The paid call data shows the keyword "dentist" leading call volume, which supports continued focus on core search intent.
09
Website Traffic
Traffic remained led by paid acquisition.
Website traffic reached 1.74K visitors in May, with paid activity accounting for the largest share of total visits.
Total website visitors
1.74K
Total website visitors were down 2.63% versus the prior 31 days.
Top traffic driver: Paid - 973.
Traffic breakdown
10
Google Business Profile
Local profile visibility continued to convert.
Google Business Profile delivered strong search discovery and meaningful action volume in May, especially in calls and website visits.
Total views
800
Combined profile visibility in May.
Search views
609
Desktop and mobile search visibility.
Map views
191
Desktop and mobile maps visibility.
Calls
125
Profile-driven phone actions in May.
Website visits
104 profile visits to site
The profile also drove 104 website visits, giving it a clear role in both call and web conversion paths.
Discovery read
Search was the main discovery surface.
609 of 800 total views came from search, which means the profile was discovered more often in search than in maps during May.
Messaging note
Calls outpaced bookings and conversations.
125 calls were generated while bookings and conversations remained at 0, so the phone channel continues to be the main local conversion point.
11
Landing Pages
Two live offer pages supported demand capture.
Two active landing pages supported demand capture in May. Most paid calls connected to the new patient page, with a smaller but still active orthodontics stream.
Primary page
New Patient Offer
13 google paid calls were linked to this page, making it the clearest paid call destination in May.
Secondary page
Orthodontics Offer
3 google paid calls were linked to the orthodontics page, showing a smaller but real stream of specialist-interest demand.
12
Wins
What went well this month.
The strongest May positives are clear when the lead, traffic, Meta, and GBP data are read together.
Win 01
Meta delivered broad reach efficiently.
May produced 103.63K impressions on Meta at AU$5.12 CPM, with the Our Services Carousel doing most of the heavy lifting.
Win 02
Paid traffic remained the top website driver.
973 paid visitors made paid channels the largest traffic driver in May, confirming they are still creating demand at the top of the funnel.
Win 03
GBP continued to generate direct action.
With 125 calls and 104 website visits from the profile, local visibility stayed commercially useful across May.
13
Action Plan
What we are doing next month.
The next-step focus is built directly from the May data: protect the channels already creating demand, and improve what happens after an enquiry lands.
1
Lift lead follow-up
May finished with 4 leads in contacted but no response and 16 total lost leads. The first priority is tightening speed to contact, follow-up persistence, and booking progression on existing demand.
2
Keep backing proven paid themes
The strongest May signals came from Our Services Carousel, Ortho Consult Image 1, and paid traffic landing on the New Patient Offer page. Next month should keep leaning into the themes already earning clicks and calls.
3
Reduce missed call leakage
With 32 missed calls and 8 voicemail events, improving capture on the phone line is one of the quickest ways to protect demand already being generated through GBP and paid search.